FULL REPORT COMING 2026

The research behind 98%.

Our headline number, that 98% of viewers have watched a film because of a vertical clip on their feed, comes from a 500-respondent study run by Awilix Studio in 2026. The full methodology, sample composition, question wording, and breakdowns by demographic and platform will be published here later this year. If you'd like the dataset preview ahead of publication, get in touch.